At Invictus Aftershave, we are passionate about providing high-quality aftershave and grooming products for men who want to feel confident, refreshed, and ready to take on the world. Our story begins with a simple idea – that the right aftershave can make any man feel like a champion.
Our Origins
Invictus Aftershave was founded in 2015 by Jeremy Walsh, a barber with over 20 years of experience in the grooming industry. As Jeremy worked with clients day after day, he noticed that one key step was often overlooked – the aftershave. He realized that the clean, crisp finish provided by a quality aftershave could totally transform the shaving experience. After months of testing and perfecting his ideal formula, Jeremy bottled up hisInvictus blend and the rest is history.
From the very beginning, we have been committed to creating Invictus Aftershave products that make men feel victorious. Our name says it all – “invictus” means invincible in Latin. We want every man to feel confident, energized and ready to conquer the day when they use our aftershave.
Our Philosophy
At Invictus Aftershave, we believe that little touches make a big difference. Shaving is often seen as a chore, but it doesn’t have to be! Our goal is to turn shaving into an uplifting, positive ritual for men. We do this by:
- Using only premium natural ingredients – Our aftershaves use essential oils, botanical extracts, vitamins and antioxidants to nourish skin.
- Blending refreshing scents – Our master perfumers create unique scent profiles that are clean, masculine and energizing.
- Developing lightweight formulas – Our aftershaves absorb quickly without any greasy residue or oiliness.
- Providing quality grooming tools – From shave creams to beard kits, we offer everything men need for an impeccable shave or trim.
- Delivering an indulgent experience – Our products transform shaving from a chore into a relaxing, spa-like ritual.
Our Process
Creating our unique aftershaves and grooming products takes time, care, and attention to detail. Here is a glimpse at what goes into each Invictus product:
Step 1: Designing the Scent
Every new Invictus scent starts with our perfumers, who blend essential oils and aroma compounds to create unique fragrance profiles. Hundreds of trial samples are made and tested before we land on the perfect, well-balanced scents that embody the Invictus spirit.
Step 2: Selecting the Ingredients
Next, we source the most luxurious natural ingredients to complement each scent, like aloe vera, green tea, ginseng, and vitamins C and E. We never use synthetic fragrances, parabens, phthalates or artificial colors.
Step 3: Crafting the Formulas
Our chemists expertly craft the aftershave formulas to achieve the ideal texture and performance. We focus on creating lightweight, quick-absorbing and non-greasy products that soothe and invigorate skin.
Step 4: Packaging
We put the same care into designing our packaging as we do crafting the products inside. The result is sleek, modern packaging with chrome accents and bold black-and-white labels.
Step 5: Testing and Perfection
Before launch, all Invictus products go through rigorous consumer testing. We won’t release a product until it meets our incredibly high standards.
Our Impact
In just a few short years, Invictus Aftershave has made a real impact on men’s grooming routines. Here are a few of our proudest achievements:
- Over 1 million men have discovered the transformative power of our aftershaves.
- Our products are sold in over 5,000 retail locations globally.
- Our aftershaves have been recognized by grooming experts for quality and innovation.
- We have helped elevate shaving into a sensory, spa-like ritual.
- Our company now employs over 100 staff members dedicated to our mission.
But this is just the beginning! We will continue innovating, perfecting and sharing our products with men around the world.
Our Products
Aftershaves
Our award-winning aftershaves are the core of the Invictus line. Available in a range of intoxicating scents, our fast-absorbing formulas soothe razor burn, hydrate skin and leave a light, mesmerizing fragrance. The cooling menthol provides the perfect finish to your shave.
Key products:
- Invictus Original Aftershave – Our signature scent with fresh citrus, marine and woody notes.
- Invictus Amber Aftershave – A rich, mysterious blend with a warm amber base.
- Invictus Citrus Aftershave – A bright, effervescent citrus scent.
Beard Oils and Balms
Keep your beard looking flawless with our beard oils packed with nourishing oils and butters or our rich balms that condition beard hairs. Just a few drops or dabs is all it takes to soften, tame and hydrate facial hair.
Key products:
- Invictus Beard Oil – With jojoba, argan and grapeseed oils.
- Invictus Beard Balm – With shea and cocoa butters for extra moisture.
Shave Sets
Our shave sets have everything you need for a close, comfortable shave. With options like our safety razor set or straight razor set, we make it easy to shave like a classic barber.
Key products:
- The Bold Straight Razor Set – With a genuine straight razor, badger brush, pre-shave oil and stand.
- The Hero Safety Razor Set – With a safety razor, shave brush, shave soap and aftershave.
Gift Sets
Our gift sets make excellent presents for the men in your life. Each set combines our invigorating aftershaves with complementing grooming goodies like shave gels, moisturizers and razors.
Key products:
- The Champion Gift Set – Our Invictus Original aftershave with a shave gel, moisturizer and razor.
- The Conqueror Gift Set – Our Invictus Amber aftershave with a two-sided beard comb, beard oil and balm.
Our Team
Behind every Invictus product is an incredible team of grooming enthusiasts, chemists, designers and business leaders who bring our mission to life each day.
Jeremy Walsh – Founder and CEO
Our founder Jeremy pours his passion into every Invictus product. He still tests every formula and scent to ensure it meets his lofty standards.
Sarah Klein – Chief Operating Officer
With her keen business acumen, Sarah expertly oversees daily operations, strategic planning and company growth.
Adrian Rodriguez – Head Perfumer
Our master perfumer Adrian creates the entrancing Invictus scents we are known for. His aromas instantly transport you.
Eva Lambert – Director of Product Development
The brilliant mind behind our formulas, Eva leads our product development team to craft our aftershaves and grooming goods.
Andre Cruz – Creative Director
Andre and his design team develop our recognizable packaging and marketing materials that reflect the Invictus spirit.
Our Future
We are so proud of what Invictus Aftershave has achieved so far. But we know there is so much more to come. Here is a glimpse at what the future holds:
- New Scents – Our perfumers are busily concocting even more intoxicating new scents to launch.
- Expanded Product Lines – We are developing new grooming products to further elevate the shaving ritual.
- International Growth – We plan to bring Invictus Aftershave to men around the world. New global retail partnerships are in the works.
- A Luxury Brand – We aspire to make Invictus Aftershave a household name in luxury grooming.
- Community Building – We want to create an inclusive, inspiring community around our brand and products.
After just a few short years, Invictus Aftershave has made an impact. But our mission has only just begun. We can’t wait to continue creating products that make men feel invincible.